Artículo Year: 2015 Vol.: 13 No.: 4 pp.: 741-755 Language: Inglés

Assessing visitor satisfaction with a pioneering agritourism project: vegetable tourism in the Parc Agrari del Baix Llobregat (Barcelona)

Author: Valerià Paül Carril, Noelia Araújo Vila, Pablo de Carlos Villamarín
Download: application/pdf PS0415_2.pdf

Among the major changes that have occurred in the tourist sector in recent years, of particular note has been the constant emergence of new products that seek to satisfy the needs of tourists demanding new kinds of consumer experiences. A good example of this is agritourism, in which the tourist participates in the typical activities of a working farm. This study focuses on a recent variant of this type of tourism, known as vegetable tourism (or holeriturismo in Spanish). Specifically, an assessment is undertaken of a pioneering project in Spain on an agricultural park: the Parc Agrari del Baix Llobregat (Barcelona). Based on the information obtained from a survey conducted in the Park itself, the degree of visitor satisfaction with the various activities they experience is analysed. Using non-parametric statistical methods, the study seeks to determine whether the visitors’ socio-demographic profile and their knowledge of the concept of vegetable tourism have a significant impact on their assessments.

ISSN: 1695-7121
Title in English: La evaluación de la satisfacción del visitante con un proyecto agroturístico pionero: el turismo de verduras en el Parc Agrari del Baix Llobregat (Barcelona)

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