Artículo Year: 2015 Vol.: 13 No.: 4 pp.: 757-769 Language: Español

Beneficios de la implantación de la Marca Q de turismo industrial

Author: Silvia Portela Maquieira, Manuel Martínez Carballo, Eduardo Guillén Solórzano
Download: application/pdf PS0415_3.pdf

Some years ago the quality of the companies was not valued since demand was higher than the offer but, today, this situation has changed due to the quality has become in one of the most important variable competitiveness key, which, has applied in productive process as well as complex ambits such as tourism sector. This field is the main content of this paper that are structured into four distinct parts centers. Firstly and, as an introduction way, certain aspects of Industrial Tourism are analyzed. Subsequently, the importance of the Q Mark for Quality is studied. Thirdly, empirical research that has been studied is described and, finally, the key factors on the implementation of the Quality Mark.

ISSN: 1695-7121
Title in English: Benefits of implementation of industrial tourism Q Brand

logo revista pasos blanco transparente

Creative Commons License
PASOS. Revista de Turismo y Patrimonio Cultural by PASOS, RTPC is licensed under a Creative Commons Reconocimiento-No comercial-Sin obras derivadas 3.0;a License.

Permissions beyond the scope of this license may be available at info@pasosonline.org

Dorabadge1 whitex300

Contact Details

Revista PASOS
Instituto de Investigación Social y Turismo
Universidad de La Laguna
Apartado de correos 456
38004 La Laguna
Tenerife
Islas Canarias - Spain
mail: secretariapasos@ull.edu.es
Telf.: +34 922 317966