Artículo Year: 2015 Vol.: 13 No.: 4 pp.: 931-945 Language: Español

Nuevas tecnologías para la interpretación y promoción de los recursos turísticos culturales

Author: José L. Caro, Ana Luque, Belen Zayas
Download: application/pdf PS0415_13.pdf

The Information Technology and Communications (ICT) have revolutionized the way to promote and interpret the cultural heritage in the world of tourism. Currently any destination that aims to be competitive must continually update all information that may be of interest to the visitor. The tourist whose main motivation is the culture is characterized by requiring large amount of consumer information and ICT. Users have transformed into a 2.0 users, characterized by being highly connected and be creators of information and put their opinion on all social networks, blogs, etc. All of this contributes in reputation systems on-line. This article analyzes and classifies ICT related to the interpretation, implementation and promotion of cultural tourism resources exploitation. So, the more traditional tools such as technology news manifests in the area of the promotion and enhancement of cultural heritage will be addressed. These instruments besides being a vehicle for the promotion, marketing and even for planning tourist destination, offering the opportunity to improve the interpretation and management of cultural heritage in such spaces.

ISSN: 1695-7121
Title in English: New technologies for the interpretation and promotion of cultural tourism resources

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