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Artículo Año: 2015 Vol.: 13 Núm.: 4 Págs.: 865-874 Idioma: Portugués

Modelo Conceptual integrativo de Destination Branding: teste empírico no Porto e Norte de Portugal

Autor: Pedro Costa Carvalho, Ana Maria Pinto Lima Vieira Brites Kankura Salazar, Paulo Matos Graça Ramos
Descargar: application/pdf PS0415_9.pdf

The current study aims to develop and test a new conceptual model for destination branding, including and integrating the concepts of brand identity (brand associations), brand image, perceived quality, satisfation and loyalty. This study hypothesizes relationships among this constructs. This article aims to contribute to the conceptualization of destination branding that is identified as critical concept to the competitiveness of tourist destinations.

ISSN: 1695-7121
Título en inglés: Conceptual integrative model of Destination Branding: empirical test in Porto and North of Portugal

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